I'll explain this step by step because I think that is easier^^'.
You put links on words by using the URL tags. Try clicking the button that says URL above the post-writing box. You'll get tags like these:
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[url][/url]
The first thing you di is to add a = directly after the first url:
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[url=][/url]
Then you add the link after the = sign, I'm going to link to CS just to show:
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[url=www.chickensmoothie.com][/url]
And at last you fill in the words you want to show between the tags, in between the ]and the[ signs:
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[url=www.chickensmoothie.com]Play CS![/url]
This will now show up like this:
Play CS!