I play another pet site,
Gothicat World*, which is very like CS but has a number of features that CS doesn't have and has kept me coming back for years despite never using the forums at all, so I thought I'd quickly highlight a few features:
- Interactive elements to the pets: click buttons to brush/feed/play etc. There's no consequence if you don't do this (pets don't starve etc)
- Inventory and item shop for brushes/food/medicine etc
- Each pet has a profile where you can write little stories or bios about them
- Sending your pets on explorations that can sometimes turn up items/etc
- Pets can get sick/injured/etc and require medicine to treat
- Daily login rewards. There's no consequence if you miss a day
- A system of creating hybrid pets that are totally optional and don't count towards a complete pet collection (so, no need to collect every last one, but you can have unique pets to your own tastes)
- Fairly regular events and games, including a yearly community game that emphasises working with other users/teammates
I'm obviously not advocating copying another site word-for-word, but perhaps these can be inspirations to make CS a bit more interesting and active, requiring users to spend a little more time here per day. It would require revamping CS's pet system entirely and making them more like virtual pets rather than just little pictures, but I think that would really increase the site's status as a game rather than just collecting. Personally, I definitely regard my CS pets as little pictures and my GW pets as actual virtual pets. Gotta play up people's emotional connections to their pets- making them think of them as actual pets and not just trading cards might change the trading system too.
*
yes, totally giving a referral link in case anyone wants to try it lol