Yes LOLO is purely user-run. I'll be putting up the thread around Sept 15th. Early apps will be open after that and you'll be able to post your form and get accepted during that time, but the game doesn't actually start until October.
If you like, you can bookmark the fanclub;
Forum/viewtopic.php?f=39&t=3187555I'll be posting on there when I get the main thread up, so if you have it bookmarked you'll be alerted when that happens.
Feel free to contact me any time if you have questions.