From
this thread.
Someone mentioned the idea of cycling store items like FR does. Put stuff in the store, but bring them back from time to time so there's something to celebrate or look forward to. I love that idea.
Have the current store function as it usually does with exclusives to keep it running, but run some more things beside them. Have some store pets or items that go away and come back from time to time.
I really do miss the store scarves. I wish there were seasonal packs in the item store where you could get a set of scarves or something but only during the winter.